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Da Zhong Dian Ping

Go-to overseas travel platform for Chinese

Franchise registration ad

What is franchise registration ad?

Franchise registration ad is a product exposing franchise information and marketing phrase on general search tab and region search tab on Da Zhong Dian Ping when users search keyword related to business type and services.

  • Management of franchise image and information
  • Exposure on search result
  • Main product recommendation (selected by franchise)
  • Enables review management and franchise’s comment posting on review

Power Search

What is power search?

Power search is a product in the event that franchise owners want to place their businesses on top of the search result.

  • Exposes customized franchise information on top of search result by AI
  • Provides monthly ad campaign report
  • Due to advertising regulation, an ad must disclose it is an ad. However, such disclosure is not favored by users. Therefore, Da Zhong Dian Ping minimizes and keep the disclosure out of sight, and users do not see the difference between general review from an ad.
  • Exposes ad related to contents within the page users are viewing, not the keyword search(in a content containing Italian food, it exposes ad related to Italian food at the bottom of the content. )
  • Based on user’s usage data, it first exposes franchise with higher rate of choice by users and increases the actual sales rate.

Brand search ad

What is brand search ad?

Brand search ad is a content-based product which exposes the latest brand-related information on top of general search result in the event that a user searches brand keyword or keyword with higher relevance. It is an effective online branding tool and it can increase the user satisfaction for their searches. It is a search ad product customized for department store, shopping mall, large supermarket and traditional market place.

  • Chinese travelers search department store, shopping mall, supermarket and traditional markets using Da Zhong Dian Ping.
  • Exposes the customized product for customer on top of search result based on AI
  • Provides detailed store guide service (location, contact, hours of operation)
  • Provides shopping mall brand story translation service
  • Exposes information of store recommended product in the brand