What kind of platform is Da Zhong Dian Ping?
It is China’s largest life style platform where users directly upload their pictures, videos and reviews, and share each other’s experience.
It is a platform actively used by Chinese at all time. It has high rate of reviews and effectively spread the word of mouth, which has extremely high rate of sales because such reviews lead to actual purchases.
76% of Chinese traveling overseas use Da Zhong Dian Ping.
I. It contains abundant information of the destination, such as local eatery only known to locals, shopping mass leading the latest fashion, and other information which is hard for foreigners to be aware of.
II. Thanks to local search, it provides and recommends the customized information to Chinese travelers.
III. Users may select better stores/businesses through reviews and start ratings by other users.
Trend of travel by Chinese
Through increase in review, store owners may expect continuous repeat visits.
Searching destination
Searching destination, collecting travel information
Gaining local information
Reading store information and review
Promotion information
Searching, collecting and using discount coupon
Visiting local stores
Visiting stores using the information and map
Sharing user satisfaction
Writing review, sharing experience
Should I place ad on Da Zhong Dian Ping?
Mobile app dependency for Chinese traveling overseas : 87%
No. 1 spender among travelers visiting Korea (KRW 11 trillion total) *2019 stats
No. 1
Korea-visiting traveler
76%+
Da Zhong Dian Ping usage during individual overseas travel by Chinese
8.4 million
Number of reviews by actual global users
CNY299 (Apprx. KRW 50,000)
Average spending on a meal per individual
CNY6,000 (KRW1,020,000)
average travel spending per individual *excluding airfare and lodging
27.4 sales
annual sales count for purchase conversion per 1 potential customer
6.2 million
number of active franchises
More than 200
number of categories
Comprehensive ad platform for entire daily living service!
F&B
Fashion & accessories
Plays and performances
Hotels and lodging
Beauty
