What kind of platform is Da Zhong Dian Ping?
It is China’s largest life style platform where users directly upload their pictures, videos and reviews, and share each other’s experience.
It is a platform actively used by Chinese at all time. It has high rate of reviews and effectively spread the word of mouth, which has extremely high rate of sales because such reviews lead to actual purchases.
76% of Chinese traveling overseas use Da Zhong Dian Ping.
I. It contains abundant information of the destination, such as local eatery only known to locals, shopping mass leading the latest fashion, and other information which is hard for foreigners to be aware of.
II. Thanks to local search, it provides and recommends the customized information to Chinese travelers.
III. Users may select better stores/businesses through reviews and start ratings by other users.
Trend of travel by Chinese
Through increase in review, store owners may expect continuous repeat visits.